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The Difference between digital marketing and social media

by Alex Chris:

Using social media for marketing can enable small businesses looking to further their reach to more customers. Social media marketing is the process of promoting a product or service through the various social media channels.

In general there are two ways to perform a social media marketing campaign. The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.

The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.

Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. Social media is a must of every product, brand or service that has a wide audience.

Social media is a major component of Internet Marketing which is part of Digital marketing. If we compare the two side by side we will find that:

  • Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
  • A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, twitter etc.)
  • Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.

If implemented correctly, marketing with social media can bring remarkable success to your business. Call us regarding our postings for business. 860-806-4000

What does a typical digital marketing campaign include?

While the digital marketing components are a lot, a typical campaign includes mostly items from the Internet Marketing family. It is very common to see a promotional campaign with:

Search Engine Marketing – Either through content strategy and SEO or through Paid Search Advertising (Adwords)

Social media promotions – paid advertising on Facebook, promotion on Twitter, Pinterest and Google+.

Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store

Email marketing – Promotion of products or services through email marketing campaigns

Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

Social media marketing can help with a number of goals, such as:

  • Website traffic
  • Conversions
  • Brand awareness
  • Creating a brand identity and positive brand association
  • Communication and interaction with key audiences

Content is King

Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Offer valuable information that your ideal customers will find interesting. Create a variety of content by implementing images, videos, and infographics in addition to classic text-based content.


Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.


While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them.

Linking to outside sources improves trust and reliability, and you may even get some links in return.

It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.

Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.

Social media on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to chance the way we find new customers and promote our products.

Thank you for this article! The Difference between digital marketing and social media by Alex Chris


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